Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Luca A. Panzone, Barbara Tocco, Ružica Brečić, Matthew Gorton
| Year of publication: |
2024
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|---|---|
| Authors: | Panzone, Luca A. ; Tocco, Barbara ; Brečić, Ružica ; Gorton, Matthew |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ZDB-ID 2013905-6. - Vol. 100.2024, 1, p. 85-103
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| Subject: | Consumer expenditures | Cross-category effects | Food marketing | Fruit and vegetables | Loyalty program | Sustainable retailing | Kundenbindungsprogramm | Obst | Fruit | Beziehungsmarketing | Relationship marketing | Gemüse | Vegetables | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Obst- und Gemüsemarkt | Fruit and vegetable market | Lebensmitteleinzelhandel | Food retailing | Ernährungsverhalten | Eating habit | Lebensmittelhandel | Food trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2023.12.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014527095