In the heart of B2B branding : exploring the link between brand-specific transformational leadership, employer branding andemployee-based brand equity
Bianca Sousa and Pedro Ferreira
| Alternative title: | No coração do branding B2B : explorando a ligação entre a liderança transformacional específica de marca, a marca empregadora e o employee-based brand equity En el corazón del branding B2B : explorando el vínculo entre el liderazgo transformacional específico de la marca, la marca empleadora y el employee-based brand equity |
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| Year of publication: |
2025
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| Authors: | Sousa, Bianca ; Ferreira, Pedro |
| Published in: |
Management research : the journal of the Iberoamerican Academy of Management ; MRJIAM. - Bingley : Emerald, ISSN 1558-0946, ZDB-ID 2259682-3. - Vol. 23.2025, 3, p. 315-338
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| Subject: | Employer branding | Social identity theory | Brand-specific transformation leadership | Employee-based brand equity | Markenführung | Brand management | Personalmarketing | HR marketing | Führungsstil | Leadership style | Markenwert | Brand equity | Markenimage | Brand image | Firmenimage | Corporate reputation | Interne Markenführung | Internal branding | Personalmanagement | Human Resource Management |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in spanischer und portugiesischer Sprache |
| Other identifiers: | 10.1108/MRJIAM-05-2024-1542 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015420870