Hedging retail promotions : zero out-of-stock and zero end-of-period coverage with supply options
Andreas Breiter. Betreuer: Arnd Huchzermeier; Martin Fassnacht
| Year of publication: |
2012
|
|---|---|
| Authors: | Breiter, Andreas |
| Other Persons: | Huchzermeier, Arnd (contributor) ; Faßnacht, Martin (contributor) |
| Publisher: |
Vallendar : Stiftung WHU |
| Subject: | Einzelhandel | Retail trade | Industrie | Manufacturing industries | Lieferantenmanagement | Supplier relationship management | Verkaufsförderung | Sales promotion | Sonderangebot | Special offers | Nachfrage | Demand | Risikomanagement | Risk management | Hedging |
| Extent: | Online-Ressource (XIX, 201 Bl.) |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Vallendar, WHU - Otto Beisheim School of Management, Diss., 2011 |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009735618