Hedonic and Utilitarian Shopper Types in Evolved and Created Retail Agglomerations
Year of publication: |
2008-07
|
---|---|
Authors: | Teller, Christoph ; Reutterer, Thomas ; Schnedlitz, Peter |
Publisher: |
Taylor & Francis |
Subject: | retail agglomeration | retail patronage | hedonic and utilitarian shopping orientation | shopping behaviour | Consumer behavior | Consumption (Economics) | Shopping |
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