Hedonic objects and utilitarian experiences : the overriding influence of hedonism in driving consumer happiness
Sofia Kousi, Georgios Halkias, Flora Kokkinaki
| Year of publication: |
2023
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|---|---|
| Authors: | Kousi, Sofia ; Halkias, Georgios ; Kokkinaki, Flora |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 8, p. 1634-1645
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| Subject: | experience recommendation | experiential advantage | experiential and material purchases | happiness | hedonic | utilitarian | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Hedonischer Preisindex | Hedonic price index | Utilitarismus | Utilitarianism | Lebensqualität | Quality of life | Experiment |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21829 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338311