Hedonic or utilitarian buying behaviours - what values do young adult customers seek in online group buying?
Year of publication: |
2015
|
---|---|
Authors: | Rudawska, Edyta ; Petljak, Kristina ; Stulec, Ivana |
Published in: |
International Journal of Business Performance Management. - Inderscience Enterprises Ltd, ISSN 2046-8083. - Vol. 16.2015, 2/3, p. 182-197
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | hedonic value | utilitarian value | value for the customer | group buying | university students | Poland | buying behaviour | young adults | online shopping | demographics |
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