Hedonic or utilitarian buying behaviours : what values do young adult customers seek in online group buying
Edyta Rudawska; Kristina Petljak; Ivana Stulec
| Year of publication: |
2015
|
|---|---|
| Authors: | Rudawska, Edyta ; Petljak, Kristina ; Stulec, Ivana |
| Published in: |
International journal of business performance management. - Milton Keynes : Inderscience Enterprises, ISSN 1368-4892, ZDB-ID 2000476-X. - Vol. 16.2015, 2/3, p. 182-197
|
| Subject: | hedonic value | utilitarian value | value for the customer | group buying | students | Poland | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Polen | Utilitarismus | Utilitarianism | Hedonischer Preisindex | Hedonic price index | Online-Handel | Online retailing | Zahlungsbereitschaftsanalyse | Willingness to pay | Soziale Werte | Social values | Kundenzufriedenheit | Customer satisfaction | Studierende | Students | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011317303