Hedonism versus accuracy : the influence of motivation and affect on the evaluation of multiple gains and losses
Year of publication: |
2013
|
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Authors: | Schaffner, Dorothea ; Mathur, Pragya ; Maheswaran, Durairaj ; Herrmann, Andreas |
Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 7.2013, 4, p. 417-441
|
Subject: | Heuristic and systematic information processing | Valuation | Preference | Motivation | Affect | Framing | Experiment | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Entscheidungstheorie | Decision theory | Emotion |
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