Help or hinder? When recommendation signage expands consideration sets and heightens decision difficulty
Year of publication: |
2013
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Authors: | Goodman, Joseph K. ; Broniarczyk, Susan M. ; Griffin, Jill G. ; McAlister, Leigh |
Published in: |
Journal of consumer psychology : the official journal of the Society for Consumer Psychology. - Amsterdam [u.a.] : Elsevier, ISSN 1057-7408, ZDB-ID 11095295. - Vol. 23.2013, 2, p. 165-174
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