Hermeneutics as innovative method to design the brand identity of a nanotechnology company
Davide Settembre-Blundo, Alfonso Pedro Fernández del Hoyo, Fernando Enrique García-Muiña
| Year of publication: |
2018
|
|---|---|
| Authors: | Settembre-Blundo, Davide ; Fernández del Hoyo, Alfonso Pedro ; García-Muiña, Fernando E. |
| Published in: |
Asia Pacific journal of innovation and entrepreneurship : APJIE. - Bingley : Emerald Publishing Limited, ISSN 2398-7812, ZDB-ID 2914364-0. - Vol. 12.2018, 2, p. 181-205
|
| Subject: | Corporate identity | Hermeneutic | Branding innovation | Startup companies | Unternehmenskultur | Corporate culture | Markenführung | Brand management | Unternehmensgründung | Business start-up | Innovationsmanagement | Innovation management | Nanotechnologie | Nanotechnology | Firmenimage | Corporate reputation | Innovation | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJIE-02-2018-0005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011938814