Extent:
1 online resource (516 pages)
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch
Language: German
Notes:
Literaturverzeichnis Seite 473 - 492
Description based upon print version of record
ISBN: 978-3-470-00188-3
Classification: Marketing ; Handel
Source:
ECONIS - Online Catalogue of the ZBW