Hey boomer, "your ride has arrived" : are you willing to continue using the ride-hailing app?
Year of publication: |
2024
|
---|---|
Authors: | Akram, Umair ; Lavuri, Rambabu ; Mathur, Swati |
Subject: | Hedonic value | MTAM model | Ride hailing | Self-efficacy | Service quality | Utilitarian value | Dienstleistungsqualität | Hedonischer Preisindex | Hedonic price index | Konsumentenverhalten | Consumer behaviour |
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