"Hi! How can I help you today?": investigating the quality of chatbots : millennials relationship within the fashion industry
Grazia Murtarelli, Carolina Collina and Stefania Romenti
| Year of publication: |
2023
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|---|---|
| Authors: | Murtarelli, Grazia ; Collina, Carolina ; Romenti, Stefania |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bradford : Emerald Group Publ., ISSN 1754-274X, ZDB-ID 2420151-0. - Vol. 35.2023, 3, p. 719-733
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| Subject: | Chatbot | Millennials | Perceived risk | Perceived trust | Quality of relationship | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Beziehungsmarketing | Relationship marketing | Bekleidungsindustrie | Clothing industry | Produktqualität | Product quality | Risiko | Risk | Altersgruppe | Age group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TQM-01-2022-0010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321344