Hi-tech hi-touch branding : creating brand power in the age of technology
Authors: | Temporal, Paul ; Lee, Kwok Cheong |
---|---|
Publisher: |
Singapore [u.a.] : Wiley & Sons |
Subject: | Spitzentechnologie | Markenpolitik |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Erfolgsstrategien in der Investitionsgüterindustrie
Hofmaier, Richard, (1995)
-
Stadie, Ekkehard, (1998)
-
High-Tech-Marketing in der Praxis
Schaible, Jörg, (1996)
- More ...
-
Branding in Asia : the creation, development and management of Asian brands for the global market
Temporal, Paul, (2000)
-
Strategic positioning : creating growth, generating profits, achieving performance
Temporal, Paul, (1999)
-
Romancing the customers : maximizing brand value through powerful relationship management
Temporal, Paul,
- More ...