Hidden consumption behaviour : an alternative response to social group influence
Year of publication: |
2015
|
---|---|
Authors: | Thomas, Veronica L. ; Jewell, Robert D. ; Johnson, Jennifer Wiggins |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 3/4, p. 512-531
|
Subject: | Decision-making | Influence | Conflict | Social groups | Soziale Gruppe | Social group | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Gruppenentscheidung | Group decision-making |
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