Hiding in the crowd : secrecy compels consumer conformity
Dongjin He, Yuwei Jiang, Gerald J. Gorn
| Year of publication: |
2022
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|---|---|
| Authors: | He, Dongjin ; Jiang, Yuwei ; Gorn, Gerald J. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 48.2022, 6, p. 1032-1049
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| Subject: | secrecy | social attention | attention avoidance | consumer conformity | self-control | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Verhaltensökonomik | Behavioral economics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucab036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013187938