Hierarchical Bayesian conjoint models incorporating measurement uncertainty
| Year of publication: |
2008
|
|---|---|
| Authors: | Liechty, John ; Fong, Duncan ; Huizingh, Eelko ; Bruyn, Arnaud |
| Published in: |
Marketing Letters. - Springer. - Vol. 19.2008, 2, p. 141-155
|
| Publisher: |
Springer |
| Subject: | Conjoint analysis | Weighted regression models | Measurement uncertainty | Confidence | Interval data | Hierarchical Bayesian models |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005716496