Hierarchical model of service quality and its effect on consumers' perceived image, satisfaction and behavioural intentions : a study of Bangkok's mass rapid transit systems, Thailand
Year of publication: |
2016
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Authors: | Chongsanguan, Prapat ; Trimetsoontorn, Jirasek ; Fongsuwan, Wanno |
Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 9.2016, 4, p. 331-356
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Subject: | service quality | perceived image | customer satisfaction | behavioural intentions | Bangkok MRT | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Thailand | Konsumentenverhalten | Consumer behaviour |
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