High-end fashion as a social phenomenon : exploring the perceptions of designers and consumers
Year of publication: |
2024
|
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Authors: | Pedro, Yael ; Friedmann, Enav ; Loureiro, Sandra Maria Correia |
Subject: | Brand value perception | Designers vs. consumers | High-end brands | The social constructionist theory | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Markenführung | Brand management | Produktgestaltung | Product design | Wahrnehmung | Perception | Markenimage | Brand image |
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