High-energy ad content : a large-scale investigation of TV commercials
Joonhyuk Yang, Yingkang Xie, Lakshman Krishnamurthi, and Purushottam Papatla
| Year of publication: |
2022
|
|---|---|
| Authors: | Yang, Joonhyuk ; Xie, Yingkang ; Krishnamurthi, Lakshman ; Papatla, Purushottam |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 4, p. 840-859
|
| Subject: | ad avoidance | ad tuning | advertising | audio information retrieval | multimedia data | Multimedia | Werbung | Advertising | Online-Recherche | Online search | Online-Marketing | Internet marketing | Datenbank | Database | Werbewirkung | Advertising effects | Fernsehwerbung | Television advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211067802 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389215