High-low promotion policies for peak-end demand models
Tamar Cohen-Hillel, Kiran Panchamgam, Georgia Perakis
| Year of publication: |
2023
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|---|---|
| Authors: | Cohen-Hillel, Tamar ; Panchamgam, Kiran ; Perakis, Georgia |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 69.2023, 4, p. 2016-2050
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| Subject: | applications | computational complexity | dynamic programming | pricing | promotion | Theorie | Theory | Dynamische Optimierung | Dynamic programming | Verkaufsförderung | Sales promotion | Mathematische Optimierung | Mathematical programming |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2022.4477 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014305376