Higher-order utilitarian and symbolic antecedents of brand love and consumers' behavioral consequences for smartphones
Muhammad Asif Khan, Muhammad Zulqarnain, Zeeshan Ahmed Bhatti, and Adnan Raza
| Year of publication: |
2021
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|---|---|
| Authors: | Khan, Muhammad Asif ; Zulqarnain, Muhammad ; Bhatti, Zeeshan Ahmed ; Raza, Adnan |
| Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 20.2021, 3, p. 177-203
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| Subject: | Brand love | brand loyalty | functional benefits | premium prices | resistance | symbolic benefits | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markentreue | Brand loyalty | Markenführung | Brand management | Emotion | Markenimage | Brand image | Mobiltelefon | Mobile phone |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2020.1756026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623491