Higher precision is not always better : search algorithm and consumer engagement
| Year of publication: |
2025
|
|---|---|
| Authors: | Zhou, Wei ; Lin, Mingfeng ; Xiao, Mo ; Fang, Lu |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 71.2025, 7, p. 6204-6226
|
| Subject: | consumer engagement | platform design | search algorithm | search precision | Konsumentenverhalten | Consumer behaviour | Algorithmus | Algorithm | Suchtheorie | Search theory | Online-Marketing | Internet marketing |
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