Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Year of publication: |
2014
|
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Authors: | Yoon, Sukki ; Oh, Sangdo ; Song, Sujin ; Kim, Kyungok K. ; Kim, Yeonshin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 10, p. 2088-2096
|
Subject: | Value | Price | Quality | Promotion | Retailer | Perception | Einzelhandel | Retail trade | Produktqualität | Product quality | Dienstleistungsqualität | Service quality | Preismanagement | Pricing strategy | Preis | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Reputation | Firmenimage | Corporate reputation | Einzelhandelspreis | Retail price |
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