Hold the line! : exploring the brand community coping process
Year of publication: |
2014
|
---|---|
Authors: | Weijo, Henri ; Rintamäki, Jukka |
Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 16.2014, p. 115-131
|
Subject: | Webanalyse | Web analytics | Markentreue | Brand loyalty | Gemeinschaft | Community | Markenimage | Brand image | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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