Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Year of publication: |
February 2016
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Authors: | Dwivedi, Abhishek ; Merrilees, Bill |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 24.2016, 1, p. 69-78
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Subject: | Perceived customer equity | Brand equity | Value equity | Relationship equity | Loyalty intentions | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenführung | Brand management | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2016.02.002 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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