Home bias and the power of branding
Sivan Riff and Yossi Yagil
| Year of publication: |
2021
|
|---|---|
| Authors: | Riff, Sivan ; Yagil, Yossi |
| Subject: | Behavioral finance | Branding | Familiarity | Home bias | Portfolio selection | Portfoliodiversifikation | Portfolio diversification | Portfolio-Management | Anlageverhalten | Behavioural finance | Markenartikel | Brand | Markenführung | Brand management | Portfolio-Investition | Foreign portfolio investment | Markenimage | Brand image | Kapitalanlage | Financial investment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15427560.2020.1716230 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012423631