Home cooking in the digital age : when observing food influencers on social media triggers the imitation of their practices
Year of publication: |
2024
|
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Authors: | Sokolova, Karina ; Vessal, Saeedeh Rezaee ; Perez, Charles |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 5, p. 1152-1171
|
Subject: | influencer marketing | food labeling | health concerns | imitation intention | self-efficacy | social cognitive theory | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
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