Horizontal and Vertical Cultural Differences in the Content of Advertising Appeals
| Year of publication: |
2011
|
|---|---|
| Authors: | Shavitt, Sharon ; Johnson, Timothy P. ; Zhang, Jing |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 23.2011, 3 (1.5.), p. 297-311
|