Horizontal versus vertical : the visual balance effects of comparative price presentation
Xingang Wang, Lulu Wang, Zhipeng Xie
| Year of publication: |
2025
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|---|---|
| Authors: | Wang, Xingang ; Wang, Lulu ; Xie, Zhipeng |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 24.2025, 1, p. 126-138
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| Subject: | comparative price presentation | perceived stability | product characteristics | promotion | visual balance | visual processing | Konsumentenverhalten | Consumer behaviour | Visualisierung | Visualization | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2412 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015333906