Horizontal versus vertical : the visual balance effects of comparative price presentation
Xingang Wang, Lulu Wang, Zhipeng Xie
| Year of publication: |
2025
|
|---|---|
| Authors: | Wang, Xingang ; Wang, Lulu ; Xie, Zhipeng |
| Subject: | comparative price presentation | perceived stability | product characteristics | promotion | visual balance | visual processing | Konsumentenverhalten | Consumer behaviour | Visualisierung | Visualization | Verkaufsförderung | Sales promotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2412 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015333906