Hospital marketing and communications via social media
Year of publication: |
July-September 2017
|
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Authors: | Smith, Katherine Taken |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 38.2017, 3, p. 187-201
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Subject: | Social media | health care marketing | health care communications | services marketing | hospitals | Social Web | Social web | Krankenhaus | Hospital | Dienstleistungsqualität | Service quality | Dienstleistungsmarketing | Services marketing | Gesundheitsversorgung | Health care | Kommunikation | Communication | Gesundheitswesen | Health care system | Gesundheitsökonomik | Health economics | Online-Marketing | Internet marketing | Großbritannien | United Kingdom |
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