How adidas realized benefits from a contrary IT multisourcing strategy
Benoit A. Aubert (Victoria University of Wellington) ; Carol Saunders (Northern Arizona University) ; Martin Wiener (Bentley University) ; Reinhard Denk & Tobias Wolfermann (adidas Group)
| Year of publication: |
September 2016
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|---|---|
| Authors: | Aubert, Benoit A. ; Saunders, Carol S. ; Wiener, Martin ; Denk, Reinhard ; Wolfermann, Tobias |
| Published in: |
MIS quarterly executive. - Atlanta, GA : Association for Information Systems (AIS), ISSN 1540-1979, ZDB-ID 2183465-9. - Vol. 15.2016, 3, p. 179-194
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| Subject: | adidas AG | IT-Management | IT management | Outsourcing | Modularisierung | Modularity | Sportartikelbranche | Sporting goods industry | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011540629