How advertising can position a brand
Robert E. Smith and Robert F. Lusch
| Year of publication: |
1976
|
|---|---|
| Authors: | Smith, Robert E. ; Lusch, Robert F. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 16.1976, 1, p. 37-43
|
| Subject: | Werbungsbetrieb | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Notes: | mit Bibliogr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002818918