How advertising strategy affects brand and USP recall for new brands and extensions
Year of publication: |
2010
|
---|---|
Authors: | Dens, Nathalie ; Pelsmacker, Patrick de |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 29.2010, 2, p. 165-194
|
Subject: | Werbewirkung | Advertising effects | Produktentwicklung | New product development | Markentransfer | Brand extension | Markenführung | Brand management | Werbeplanung | Advertising planning | Süßwaren | Confectionery | Personal Computer | Personal computer |
-
Dens, Nathalie, (2011)
-
Bildkommunikation als Erfolgsfaktor bei Markenerweiterungen
Müller, Stéphane, (2002)
-
Verpackungsgestaltung bei Markenerweiterungen : der Einfluss auf die Akzeptanz der Konsumenten
Fuchs, Marcus, (2004)
- More ...
-
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie, (2009)
-
Dens, Nathalie, (2010)
-
International research on attention and memory effects of advertising
Rajabi, Mahdi, (2011)
- More ...