How affective displays and self-construal impact consumers' generosity
Year of publication: |
2022
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Authors: | MacDonnell Mesler, Rhiannon ; Simpson, Bonnie |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 34.2022, 5, p. 501-526
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Subject: | affect | charitable giving | Facial affect | prosocial behavior | self-construal | Fundraising | Emotion | Wohltätigkeit | Charity | Konsumentenverhalten | Consumer behaviour | Altruismus | Altruism | Soziales Verhalten | Social behaviour | Persönlichkeitspsychologie | Personality psychology | Experiment |
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