How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing
Buduo Wang, Angeline Close Scheinbaum, Siyan Li and Anjala S. Krishen
| Year of publication: |
2023
|
|---|---|
| Authors: | Wang, Buduo ; Scheinbaum, Angeline Close ; Li, Siyan ; Krishen, Anjala S. |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 52.2023, 1, p. 133-144
|
| Subject: | consumer behavior | entertainment marketing | event marketing | Experiential marketing | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Marketing | Tourismusmarketing | Tourism marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2021.1909516 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233774