How allusion enhances consumer response to hope appeals in health messaging
Pia A. Albinsson, Bruce A. Huhmann, Bidisha Burman
| Year of publication: |
2025
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|---|---|
| Authors: | Albinsson, Pia A. ; Huhmann, Bruce A. ; Burman, Bidisha |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 191.2025, Art.-No. 115237, p. 1-14
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| Subject: | Allusion | Eye-tracking | Figurative Language | Health promotion PSAs | Hope | Positive emotional appeals | Self-efficacy | Emotion | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Gesundheitsvorsorge | Preventive care | Gesundheit | Health | Sprache | Language | Persönlichkeitspsychologie | Personality psychology | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115237 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015419841