How and when internal marketing orientation affects frontline employees’ positive word of mouth : insights from a hotel in China

Predicting market orientation through internal market orientation as culture and behaviour : an empirical application in Spanish hotels

Domínguez-Falcón, Carmen, (2017)

Internal market orientation : an empirical research in hotel sector

Ruizalba, José L., (2014)

Factors influencing organization commitment : internal marketing orientation, external marketing orientation, and subjective well-being

Schulz, Steven A., (2017)