How (and where) the mighty have fallen: branded litter

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in Journal of Marketing Management, published by and copyright Westburn Publishers Ltd.

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Year of publication:	2006
Authors:	Roper, Stuart ; Parker, Cathy
Publisher:	Westburn Publishers Ltd.
Subject:	Brands \| Packaging \| Litter \| Post consumption

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Type of publication:	Article
Language:	English
Other identifiers:	10.1362/026725706777978659 [DOI]
Source:	BASE

Persistent link: https://www.econbiz.de/10009455026