How are consumer behavior and marketing strategy researchers incorporating the SDGs? : a review and opportunities for future research
Ranjit Voola, Chinmoy Bandyopadhyay, Fara Azmat, Subhasis Ray and Lipsa Nayak
| Year of publication: |
2022
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|---|---|
| Authors: | Voola, Ranjit ; Bandyopadhyay, Chinmoy ; Azmat, Fara ; Ray, Subhasis ; Nayak, Lipsa |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 30.2022, 2, p. 119-130
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| Subject: | consumer behavior | marketing strategy | systematic literature review | UN sustainable development goals | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Sustainable Development Goals | Sustainable development goals | Nachhaltige Entwicklung | Sustainable development | Bibliometrie | Bibliometrics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14413582221079431 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013256365