How are us retailers protecting their customer data while growing their ad promotions business?
Darrell Bartholomew, Stephen Hampton, and Hunter Briegel
| Year of publication: |
2023
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|---|---|
| Authors: | Bartholomew, Darrell ; Hampton, Stephen ; Briegel, Hunter |
| Published in: |
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023. - Cham : Springer Nature Switzerland, ISBN 978-3-031-32894-7. - 2023, p. 50-56
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| Subject: | Clean Rooms | Homomorphic Encryption | Retail Media Networks | Walled-Gardens | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-32894-7_6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014289835