How attractive is a locale to e-tailers? : introducing a regional e-tailing adoption model for non-metropolitan India
Shankhadeep Banerjee, Priya Seetharaman
| Year of publication: |
2022
|
|---|---|
| Authors: | Banerjee, Shankhadeep ; Seetharaman, Priya |
| Published in: |
IIMB management review. - Bangalore : IIMB, ISSN 0970-3896, ZDB-ID 2413253-6. - Vol. 34.2022, 2, p. 116-129
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| Subject: | E-commerce | E-tailing | Online retail | Diffusion of innovation | Ability-motivation-opportunity | Adoption behaviour | DistrictIndia | Electronic Commerce | Indien | India | Online-Handel | Online retailing | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.iimb.2022.07.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013414131