How augmented reality can improve e-commerce website quality through interactivity and vividness : the moderating role of need for touch
Seeun Kim, Hyejune Park and Mohammad Shahidul Kader
| Year of publication: |
2023
|
|---|---|
| Authors: | Kim, Seeun ; Park, Hyejune ; Kader, Mohammad Shahidul |
| Subject: | Augmented reality | Interactivity | Need for touch | Product presentations | Vividness | Website quality | Website | Electronic Commerce | E-commerce | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-01-2022-0001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430513