How augmented reality impacts retail marketing : a state-of-the-art review from a consumer perspective
Abderahman Rejeb, Karim Rejeb, Horst Treiblmaier
| Year of publication: |
2023
|
|---|---|
| Authors: | Rejeb, Abderahman ; Rejeb, Karim ; Treiblmaier, Horst |
| Subject: | research agenda | Augmented reality | consumer experience | retail marketing | systematic literature review | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Bibliometrie | Bibliometrics | Virtuelle Realität | Virtual reality | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2021.1972439 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014304955