How B2B social media content strategies generate engagement across different social media platforms
Benoit Bourguignon, Harri Terho, Ahlem Hajjem
| Year of publication: |
2025
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|---|---|
| Authors: | Bourguignon, Benoit ; Terho, Harri ; Hajjem, Ahlem |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 125.2025, p. 413-430
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| Subject: | B2B | Engagement | Message content strategy | Random Forest modeling | Social media | Stakeholders | Social Web | Social web | B-to-B-Marketing | Business-to-business marketing | Stakeholder | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Web 2.0-Technologien | Web 2.0 technologies | Beziehungsmarketing | Relationship marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2025.01.019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015331938