How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Valtteri Ranta, Joona Keränen, Leena Aarikka-Stenroos
| Year of publication: |
2020
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|---|---|
| Authors: | Ranta, Valtteri ; Keränen, Joona ; Aarikka-Stenroos, Leena |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 87.2020, p. 291-305
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| Subject: | Circular Economy | Environmental | Innovation | Resource efficiency | Sustainability | Value proposition architecture | Kreislaufwirtschaft | Recycling | Betriebliche Wertschöpfung | Value creation | Nachhaltige Entwicklung | Sustainable development | Kundenwert | Customer value | Lieferantenmanagement | Supplier relationship management | Geschäftsmodell | Business model | Nachhaltigkeit | B-to-B-Marketing | Business-to-business marketing | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.10.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012285186