How background visual complexity influences purchase intention in live streaming : the mediating role of emotion and the moderating role of gender
Xinjia Tong, Yuangao Chen, Shasha Zhou, Shuiqing Yang
| Year of publication: |
2022
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|---|---|
| Authors: | Tong, Xinjia ; Chen, Yuangao ; Zhou, Shasha ; Yang, Shuiqing |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 67.2022, p. 1-15
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| Subject: | Background visual complexity | Emotion | Live streaming | Purchase intention | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Kognition | Cognition | Geschlecht | Gender |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013364477