How Big Blue IBM Became Black and Blue - What went wrong?
|Year of publication:||
|Authors:||Lichtenthal, J.David; Copulsky, William|
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 22.1993, 4, p. 277-286
Case study: Service support and capital goods - Dissolving the resistance to obtaining product acceptance in new business markets - It is then manufacturer's responsibility to augment service support at every step
Lichtenthal, J.David, (1998)
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