How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Omer Topaloglu, Omer N. Gokalp
| Year of publication: |
July 2018
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|---|---|
| Authors: | Topaloglu, Omer ; Gokalp, Omer N. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 88.2018, p. 245-254
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| Subject: | Brand concept | Product recalls | Product sales | Auto industry | Kfz-Industrie | Automotive industry | USA | United States | Produkthaftung | Product liability | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Produktsicherheit | Product safety | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.03.035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011869714