How brand live streaming affects brand attachment in social commerce : from the perspective of IT affordances
Tian Wang, Yanglu Wang, Yening Wen, and Chenyue Wang
| Year of publication: |
2024
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|---|---|
| Authors: | Wang, Tian ; Wang, Yanglu ; Wen, Yening ; Wang, Chenyue |
| Published in: |
The journal of media economics. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7736, ZDB-ID 2020426-7. - Vol. 36.2024, 1/2, p. 1-28
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| Subject: | Streaming-Dienst | Streaming service | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | China | 2020 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08997764.2024.2360394 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014636068